Ph: +61 3 9408 6484
P.O. Box 46, Prahran VIC 3181
1. A creative entity prevailing against the odds.
2. An advocate for truly sustainable design;
social, economic and environmental.
3. The alias of Melbourne designer Nick Lauria.
10 things that define who I am and what I do.
I am a designer.
I build brands, websites and campaigns. I inject your business with new ideas, design thinking and creative solutions.
I have always been a rebel.
I am not your average designer. I don't wear a turtleneck, black rimmed glasses or like Helvetica. I don't like conforming.
I work hard.
I get up early and stay up late. I like coffee. I get results.
I am addicted to learning.
I am forever improving and looking to add new skills. I do the research. I am an information junkie.
I am a bit old school.
I draw everything on paper first and start everything in black and white. I don't consider a computer a creative tool.
I find beauty in the detail.
I am obsessed with the semantics of typography and get excited about glyphs, fleurons and ligatures. It has turned me into a nerd.
I love my job.
I am passionate and wear my heart on my sleeve. I'll tell you if your ideas are no good and I hope you'll do the same.
I believe in the craft.
I love the ugliness of hand carved, grotesk wooden ampersands and I get a kick out of casting a line in hot metal.
I dive in head first.
I don't fear the future or the critics.
I fight for the little guy.
I do pro-bono work and provide services to community groups, non-profit organisations and small businesses. I back the underdog.